The Health Connector has promotional materials, online shopping tools and downloadable member resources – in many languages – to help people make decisions about their health insurance coverage for plan year 2026. Many of the resources described below can be easily accessed from the Health Connector’s renewal page: www.mahealthconnector.org/renew.
- Help Promote Open Enrollment: The Health Connector’s 2026 Open Enrollment Toolkit-Health Insurance Open Enrollment is now available with a variety of materials such as sample messages and downloadable images to promote this enrollment season on various social media platforms.
- Get an Estimate: Before someone completes an application, they can use the Get an Estimate – APTC Form – Massachusetts Health Connector tool (available from the Health Connector’s home page). Individuals enter information including the coverage year, their zip code, family size, and projected income. The tool “estimates” whether they may be eligible for savings, what those savings might be, and the available plans and the cost of their monthly premiums.
- Plan Comparison Tool: The Health Connector’s Massachusetts Plan Comparison Tool 2026 is also helpful to use before applying for coverage. To use the tool, enter the person’s zip code and answer questions about whether the person is eligible for ConnectorCare, then you can search for preferred providers or prescription medications. The results display the plans that are available within the zip code provided and may also include the preferred providers and prescription medications. This results page does NOT include the cost of monthly premiums. But, when you are in someone’s application, this tool will show available plans with the monthly premiums based on that applicant’s eligibility.
- Health Connector Informational Flyers: Many informational materials are available from: Resource Download Center – Health Connector Shopping Guide. We recommend bookmarking this page for use during and after Open Enrollment. Some find it helpful to mail these materials to clients before their appointments.
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- Plan Shopping Guides: Follow the steps in the plan shopping guides to help a member choose a health insurance plan through the Massachusetts Health Connector ConnectorCare Plan Shopping Guide – Massachusetts Health Connector and the Health Connector Plan Shopping Guide – Massachusetts Health Connector (unsubsidized).
- Consumer Guide to Subsidies: Can you get help paying for health insurance through the Health Connector? Download the 2026 Consumer Guide to Subsidies – Massachusetts Health Connector to find out more.
- New for 2026 is the ConnectorCare Enrollee Contribution Dashboard – Family Size map that lets you look up plans by region in Massachusetts and displays the enrollee contribution by plan type for that region. ConnectorCare Enrollee Contribution Dashboard – Massachusetts Health Connector.
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We hope that you find these resources helpful as you promote Open Enrollment and help new and returning Health Connector members shop and enroll into coverage for plan year 2026.
Health Connector
Open Enrollment Promotion, Health Connector Shopping Tools and Member Resources